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Many school athletic and music programs struggle to generate adequate funds for their booster clubs. See Me Rolling recognized a unique opportunity to bridge this gap by supporting local businesses while raising much-needed funds for schools. By partnering with programs like York Suburban Soccer and the Dallastown Music Program, See Me Rolling has demonstrated how their innovative mobile LED billboards and poster walls can transform traditional fundraising into a dynamic and impactful experience.
A Seamless and Effective Process
See Me Rolling takes care of everything, from securing business advertising sales to managing implementation, ensuring a hassle-free experience for Athletic Directors and booster and music programs. For organizers, the process is as simple as providing one detail: “just tell us where to park!”
Ron Coursey, District Athletic Director for York Suburban Schools, shared his positive experience working with See Me Rolling:
“My initial impression of partnering with See Me Rolling was overwhelmingly positive. They were enthusiastic and eager to help us reach our fundraising goals. In addition, they were flexible with locations and advertisement placement.”
A similar sentiment was shared by Whitney Bellomo at the Dallastown Music Program, which also partnered with See Me Rolling for a recent event:
“From the first moment we met, I knew that See Me Rolling was a professional, hardworking company that wanted our event to be a success! They were open-minded to working with us and willing to make adjustments as needed for our space.”'
The mobile LED billboard trucks are strategically positioned in high-traffic areas, ensuring maximum visibility for advertisers. From event entrances to parking lots, our trucks guarantee repeated exposure, amplifying the impact of the campaigns.
Not only does this approach benefit advertisers, but it also provides a direct financial boost to schools. See Me Rolling donates back half of the total advertising sales to the respective booster club or program. For the Suburban Soccer Program, they donated back $2,850.
The Dallastown Music Program also saw incredible results from their partnership:
“At our event, See Me Rolling gave us a $1,500 check for their efforts! WOW! A huge donation to help our students, but they were upfront from the beginning with what they felt they could offer us… and they followed through with their promise!”
Impact on Fundraising
The financial impact of See Me Rolling’s initiative has been transformative for both athletic and music programs.
Coursey emphasized how the funds raised played a crucial role in improving York Suburban’s athletic department:
“The funds raised through See Me Rolling tremendously benefited our athletic program. We were able to allocate the funds to improve some of the athletic facilities, as well as fill in the budget gaps for necessary sports equipment.”
Meanwhile, the Dallastown Music Program used their funds to directly benefit their students:
“The funds we raised with See Me Rolling directly benefited our students in the Music Program at Dallastown. We used our funds to help offset costs for our guest musicians, performance opportunities for students, assist students with travel expenses for music trips, and purchase various items for our musicians!”
Both programs were pleasantly surprised by the amount donated back to them:
“I was pleasantly surprised with the total amount that was donated back to our athletic department.” – Coursey
“See Me Rolling was one of our largest donations from our Music event.” – Bellomo
Community Response
To maximize the impact of your mobile billboard campaign on the advertising psychology of viewers, consider these best practices:
- Leverage Eye Movement Patterns: Design ads that guide the viewer’s eyes naturally, ensuring key information is immediately visible.
- According to the Interaction Design Foundation, audiences view two common left-to-right patterns when seeing fresh visuals: a Z pattern for minimal text visuals and an F pattern for displaying video or text heavy content.
- Keep It Minimal: Use a minimal word count to convey your message quickly.
- Choose Complementary Colors: Avoid blending into the environment by selecting bold, contrasting colors.
- Thoughtful Placement: Target high-traffic areas or events where your audience is concentrated.
- Integrate with Other Media: Amplify your message by pairing mobile billboards with digital or social media campaigns.
Beyond financial contributions, See Me Rolling’s presence at events has enhanced the overall atmosphere, engaging both attendees and sponsors.
“The community response was incredibly positive upon seeing the mobile LED truck and the poster walls. There were several comments made about the professionalism of the ad displays and that they gave the event an added level of class.” Coursey noted.
Increased engagement was another key benefit:
Similarly, the Dallastown Music Program saw great engagement from their audience:
“Lots of patrons commented on them and how much they liked seeing local businesses supporting us. It was very professional and good visibility for the advertisers.”
Expanding the Vision
Building on the success of previous events, See Me Rolling elevated their approach at the recent Hoops for Harmony event. This time, they went beyond their proven LED truck strategy by incorporating LED poster walls inside the venue. This addition expanded the advertising mix, further boosting visibility for sponsors and enhancing the overall experience for attendees.
Gross sales and client contributions raised $2,425 for the York Suburban All-Sports Booster Club, the sponsor for the 4th annual Hoops for Harmony: Stand Against Racism Basketball Showcase event.
By blending innovation and generosity, See Me Rolling is revolutionizing how schools raise funds while creating valuable opportunities for local businesses to shine.
Looking Ahead: A Lasting Partnership
With such a strong track record of success, future collaborations with See Me Rolling are a certainty for York Suburban, Dallastown, and other programs.
Coursey is confident in recommending them to others:
“I would highly recommend See Me Rolling to all booster programs or school districts. The owners are professional, courteous, and truly care about the student-athletes in which the funds are being raised for. They are incredibly easy to work with and can adapt to any venue/setting that you are hosting your fundraising event at.”
Bellomo also looks forward to continued partnership:
“We would absolutely recommend See Me Rolling to other boosters. It was a great fundraiser and very easy to do as a booster club. We hope to utilize and partner again this year if we get to host another major music event!”
With See Me Rolling’s win-win model, both schools and local businesses benefit—ensuring that student programs thrive while advertisers receive premium exposure in their communities.
Contact See Me Rolling today to learn how their mobile LED advertising solutions can help you raise funds effortlessly while supporting local businesses.
