Feb 24, 2024

How See Me Rolling’s Targeted Approach Drives Effectiveness and Efficiency for York College

Reaching a specific target audience can be a challenge, especially for an audience that is inundated with advertisements constantly. York College partners closely with See Me Rolling to help cut through the noise and deliver a high-impact message directly to high schoolers and prospective college students. York College recognizes the unique and valuable advertising opportunity that See Me Rolling provides to the central Pennsylvania region.

The Story of York College

York College of Pennsylvania is a private, four-year college located in the city of York. Housed on 190 acres, the College is known for its focus on experiential learning and community engagement, serving over 3,500 undergraduate and graduate students in more than 70 baccalaureate majors, along with 30+ professional graduate degree and certificate programs. Deeply rooted in the liberal arts, York is recognized for excellence in its professional business, education, engineering, and nursing programs. York prides itself on its experienced, engaged faculty; its high-impact and student-centric philosophy; and its long-standing commitment to affordability and accessibility.

“SMR [See Me Rolling] provided an opportunity to reach our prospective students where they are on a daily basis—their high schools. Other OOH [out of home] options don't provide the same physical targeting ability.” - Rebecca Shineman, Executive Director of Marketing, York College

Why York College chooses See Me Rolling

York College’s Executive Director of Marketing, Rebecca Shineman, stated, “SMR [See Me Rolling] provided an opportunity to reach our prospective students where they are on a daily basis—their high schools. Other OOH [out of home] options don't provide the same physical targeting ability.” This is a differentiator for See Me Rolling, being able to take our client’s message directly to their target audience in the spaces and moments that make sense. “For us, this form of traditional media is much more effective and efficient. SMR provides a service completely unique to anything else being offered in our area. This was really appealing to us because we're always looking to reach out audiences in new and compelling ways,” provided Rebecca. 

How did See Me Rolling Respond

“SMR [See Me Rolling] has been a great partner. They were willing to listen to our needs and helped us develop a customized strategy to reach our intended audiences,” shared Rebecca on how her experience was working with See Me Rolling. The work didn’t end there, “As our partnership evolves, SMR continues to bring fresh ideas to the table and genuinely seems invested in our success.”

Results

York College paired their See Me Rolling campaign with a robust digital media strategy. Rebecca Shineman looks at the mobile billboards as a complementary strategy to other digital media efforts.  She shared, “Our focus for the partnership is mostly on building awareness rather than conversion-based metrics, such as event sign-ups and website visits.”

Contact See Me Rolling and request a quote to see how their strategies and Mobile LED Billboard Trucks can drive your business.

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