.png){kind=small}
The world of out-of-home (OOH) advertising is vast, with countless formats competing for attention. As the industry evolves, innovative solutions continue to shape its effectiveness for marketers. According to the Out-of-Home Advertising Association of America’s 2023 year-end report, there were only 285 Digital Mobile Billboards in operation—compared to 16,000 digital billboards and 8,682 static mobile billboards.
See Me Rolling proudly owns a share of these exclusive 285, offering a dynamic, high-impact advertising experience that few other OOH formats can match. Unlike traditional billboards, mobile LED billboards combine motion, sound, and mobility, making them an engaging, awareness-grabbing medium designed to captivate audiences on the move.
What is Out-Of-Home Advertising?
Out-of-home (OOH) advertising encompasses any paid advertising encountered outside the home, including billboards, posters, bus shelter ads, and digital displays in public places. The Out-of-Home Advertising Association of America (OAAA) breakdown OOH formats into four major categories:
- Billboards: Standardized large-format advertising displays intended for viewing from extended distances, generally more than 50 feet.
- Street Furniture: Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic. Examples include bus benches and shelters, kiosks, and bicycles and bicycle racks.
- Transit: Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports. Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals, and airports.
- Place-Based OOH: Just about anything you could imagine. New products are constantly being developed. Examples of advertising locations include stadiums, cinemas, gas stations, and place-based digital networks found in gyms, coffee shops, and elevators.
While OOH advertising has grown and adapted to changing market needs, limitations remain for many tactics. For example, digital billboards along the highway might be more effective than static poster billboards, but both lack the ability to leverage movement and sound in their advertising. Even mobile billboard truck displays are typically poster panels affixed to vehicles displaying static messages. However, there are approximately 285 specially outfitted mobile units with electronic and/or video screen displays in use nationwide. They have a unique advantage: the ability to display ad movement and/or sound to amplify advertisers' impact.
Why Do Motion & Sound Make Digital Billboard Trucks So Powerful?
Unlike traditional static billboards, digital mobile billboard trucks bring ads to life with motion, sound, and interactivity, turning passive viewing into an engaging experience. These dynamic displays don’t just get noticed—they demand recognition in busy or rural environments.
The Impact of Sound in Advertising
Sound is a powerful tool in marketing, tapping directly into emotion and memory. Studies show that audio triggers deeper emotional responses than visuals alone, making ads more persuasive and memorable. Iconic jingles and sound logos become instantly recognizable, embedding brands in consumers' minds. By incorporating music, voiceovers, or custom sound effects, digital billboard trucks create an immersive ad experience that sticks with audiences long after they’ve seen it.
Why Motion Matters
Being able to display full-motion video ads—rather than static images—gives brands a competitive edge. Movement captures attention, conveys emotion, and enhances engagement, ensuring that messages don’t just blend into the background. In a world overflowing with static visuals, motion draws the eye and holds focus, making digital mobile billboards an unmatched advertising tool in today’s fast-paced landscape.
Beyond Traditional Advertising
In addition to so many other positives—including the ability to take advertising directly to your audience and reach places traditional billboards can’t—digital billboard trucks harness the inherent psychology of movement and sound to create an influential and memorable brand experience. By combining these elements, advertisers can break through the noise and truly connect with their audience in a way no other out-of-home medium can.
How See Me Rolling Clients Have Taken Advantage of This Feature?
See Me Rolling clients have harnessed the power of our digital billboard trucks to captivate audiences in dynamic, high-traffic environments. The combination of movement and sound creates an unmatched level of engagement—turning heads, sparking conversations, and making a lasting impression.
For example, in the lead-up to a major event at CFG Bank Arena, our mobile digital billboards took to the streets of Baltimore and Washington, DC, ensuring maximum visibility. Our trucks were stationed at prime locations, from The Park on 14th in DC to Live! Casino in Maryland, drawing attention from key demographics. As the event date approached, See Me Rolling deployed multiple trucks right outside the arena itself, surrounding attendees with vibrant video content and compelling audio messaging.
By integrating motion and sound into their marketing strategies, our clients create immersive advertising experiences that simply can’t be ignored. Whether rolling through nightlife hotspots, entertainment venues, or high-foot-traffic areas, our LED mobile billboards ensure that their message isn’t just seen—it’s heard and remembered.
Watch our billboard trucks in action and see firsthand how they command attention in high-traffic areas! Check out the video to experience the impact and visibility our clients achieve.
The Future of OOH Advertising is in Motion
As brands seek more innovative ways to capture audience attention, digital mobile billboards stand out as a game-changing solution. See Me Rolling continues to redefine out-of-home advertising by combining mobility, motion, and sound to create high-impact campaigns that resonate with consumers.
With a limited number of digital mobile billboard trucks in operation nationwide, advertisers who leverage this format gain a competitive edge—ensuring their message doesn’t just blend into the background but actively engages their audience. Whether promoting events, local businesses, or special campaigns and sales, See Me Rolling delivers visibility that moves.
Ready to put your message in motion? Let’s roll! Contact us today to learn more.
